Tableau Instagram
During my time at Tableau, I led and executed the Instagram channel strategy. My team created a consistent content schedule, utilized Instagram stories and user-generated content, ran Instagram post and story ads, incorporated the channel in integrated marketing plans, and implemented new tools.
objective
Increase followers and engagement
Strategy
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Created monthly editorial calendar to ensure consistent posting schedule
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Curated, edited, and shot images for channel
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Created Instagram story templates for creative assets and promotions
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Partnered with Demand Generation team to run "follower" campaign where we targeted current Facebook fans to follow Tableau's Instagram account
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Implemented new tools to collect and analyze data
results
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Increased followers by over 150%
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Increased average likes per post by 206%
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Increased average comments per post by 700%
