executive communications
Throughout my career, I've developed and executed social communication strategies for high-profile executives across global health non-profits, crop science organizations, and the personal offices of philanthropists.
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I worked with client teams and executives to understand their goals, identify white spaces, and establish their unique voice. ​​
Centralized Program
I scaled a centralized executive social program across six presidents at one of the leading global non-profits as part of a larger integrated initiative to establish a unified foundation voice and increase support of the foundation's priorities among target audiences.
New Channel Launch
I worked with several executive teams to establish a social presence including channel strategy, goal development, audience acquisition, profile imagery, copywriting, and reporting.
Authentic Copywriting
To establish an accurate tone and voice, I worked closely with executives' team to understand their long-term goals, target audiences, and priorities. This provided authenticity to messaging across topics and helped create personalized content that reflects who they are and what they care about beyond their organizational responsibilities.
Content Sourcing + Social Listening
Using research and social listening tools, I curated content and identified opportunities for executives to increase favorability and trust from key target audiences.
Reporting
I developed reports for various client stakeholders that highlighted performance trends, measured engagement with key audiences, and informed content strategy.
Multi-Channel Campaigns
From cross-executive campaigns to days of celebration, I collaborated with executives and client teams to coordinate multi-channel social plans throughout the year.
A few highlights
