#visualizediversity pride month
During my time at Tableau, my team partnered with the LGBTQ+ Employee Resource Group to highlight Tableau's participation in Seattle's Pride Parade and create an external campaign celebrating June Pride Month.
objectives
-
Spread awareness of Tableau's commitment to an inclusive workplace
-
Drive creation of #DataPride vizzes by customers
approach
As the social media and blog coordinator, I worked cross-functionally with the Editorial team, Creative team, and ERG ambassador to develop a month-long campaign which included a blog post, creative assets, social promotion, and a community engagement campaign.
​
We also partnered with the Tableau Public team to call on customers to create data visualizations with datasets that relates to the history of Pride. Explore the #DataPride hashtag to see some of the great vizzes!
results
-
600+ engagements
-
29+ hashtag uses across channels
