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student desktop certification

During my time at Tableau, my team supported the Student Certification campaign where we promoted the new Desktop Specialist Certification through Facebook Lives, social promotion across channels, and an engagement campaign.

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objective

Nurture customers and drive engagement 

strategy

We partnered with the Academic team to call on customers (who participated in their program) to tag a fellow student who should take the exam in the comments below.

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We also worked with the Certification Team to reach out to customers who had taken the exam and asked them to share selfies of them celebrating. We received some great boomerangs and photos that we socialized during the campaign!

results

  • Over 550,000 impressions

  • Over 11,000 link clicks

  • 227 comments

  • Highest performing Instagram story in 2018

  • This campaign saw such high engagement, it converted into a year-round campaign

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