International women's day
During my time at Formative, I developed the organic social media efforts for the first International Women's Day campaign for the global health platform Exemplars in Global Health.
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In partnership with different client teams, I created and executed a four-week social campaign to raise awareness of the importance of gender equality by highlighting the contributions of programs that advance and elevate women within existing Exemplars content, such as stunting and under-5 mortality.
objective
Increase awareness of platform content around issues of gender equality and its potential to be utilized by government and policy influencers
approach
For each piece of content, messaging was customized to meet the needs of government and policy influencers. The four-week sprint allowed for a steady beat of gender-related content to be weaved organically amid other owned content and sector news, culminating in the special themed newsletter.
